VOLKSWAGEN - T-CROSS ROCK IN RIO

^{^{To mark the arrival of the T-Cross at Rock in Rio, we created a visual language

that blends the Volkswagen universe with the graphic and cultural power of music.

Cars, instruments, equipment and festival codes come together in bold compositions,

turning each piece into an expression of attitude, energy and movement.

A powerful and distinctive identity that puts the T-Cross in the rhythm of Rock in Rio.}}

^{︎︎︎ 2026}

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^{concept, art direction, design}

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^{The visual identity brings Volkswagen into a more contemporary space, translating the energy

of Rock in Rio into every detail, from expressive typography and the combination of Volkswagen blue,

the festival’s red and chrome accents, to bold photography driven by light, contrast and movement.}