VIVO | UNESCO - WILSON 450 YEARS AT SEA

^{^{25 years ago, Wilson was left behind in the ocean.

The movie Cast Away ended, but Wilson’s story didn’t.

Discover everything Wilson has seen — and will see —

until the end of his life in a project filled with data and research.}}

^{︎︎︎ 2025}

^{/// my role}
^{concept, art direction, design}

^{︎︎︎ case study}

^{︎︎︎ film}

^{︎︎︎ The entire campaign leads to an immersive platform
that shows everything Wilson has seen during his 25 years in the ocean —
and what he’ll continue to see over the next 425.}

^{︎︎︎ The platform presented year-by-year data and visually showed Wilson’s degradation.}

^{︎︎︎ When the timeline stopped on a selected year, the data appeared interactively and visually.}

^{︎︎︎ The platform also featured the full bibliography used in the research by our biologists, oceanographers, and climatologists.}

^{︎︎︎ All the research was based on three data sources: Ocean Dynamics, Environmental Milestones, and Future Projections.}

^{︎︎︎ We also explored geolocated OOH in places that may disappear over the years.}

^{︎︎︎ We designed a visual language to tell Wilson’s story.}