Uber has a simple and straightforward concept: effortless movement.
How can we show this positioning in a cool, smooth, fast and easy way?
Unthinkable Rides was born to take people from point A to B in a fun way.
How can we show this positioning in a cool, smooth, fast and easy way?
Unthinkable Rides was born to take people from point A to B in a fun way.
︎︎︎ 2024
/// my role
concept, art direction
/// my role
concept, art direction
︎︎︎ case study
