SPRITE - HEAT HAPPENS STAY COOL

^{Sprite listened to Gen Z and mapped out some of the most feared situations in their social life.

Broken relationships, cringe work parties, failed school projects, lots of traffic jams. Life of a Gen Z

is packed with moments of uncontrollable awkwardness and unavoidable discomfort.

But there's something they can always rely on: music.}

^{︎︎︎ 2024}

^{/// my role}
^{concept, art direction, design

-}

^{︎︎︎ fillms}

^{︎︎︎ Stickers are a staple in today's digital communications.
They express in a witty way something that's hidden in our hearts.
That's why Sprite put the lyrics also on their cans, bottles and packshots.}

_{Now Gen Z have stickers to use in real world}

^{︎︎︎ Since challenging moments happens everywhere,
Sprite committed to be out there,

displaying ironic messages on super contextualized media.}

_{Because saying the unsaid truth is also a smart way to cool down, right?}