In a Portuguese-speaking country, we produced and aired an entire campaign in Japanese.
Well, yeah, because the new Doritos Wasabi is inexplicably delicious anyway.
Our films and posters were a love letter to the best of Japan pop culture and TV. To make sure that
we got the tone right, we had nikkei co-directors and actors and also native-japanese voice artists,
translators and consultants. People in Brazil loved it so much that Doritos Wasabi, once a limited
special edition, became part of the brand’s permanent portfolio.
Well, yeah, because the new Doritos Wasabi is inexplicably delicious anyway.
Our films and posters were a love letter to the best of Japan pop culture and TV. To make sure that
we got the tone right, we had nikkei co-directors and actors and also native-japanese voice artists,
translators and consultants. People in Brazil loved it so much that Doritos Wasabi, once a limited
special edition, became part of the brand’s permanent portfolio.
︎︎︎ 2020
/// my role
concept, art direction, design, illustration
-
/// my role
concept, art direction, design, illustration
-
︎︎︎ film
︎︎︎case campaign
︎︎︎ jingle
︎︎︎ making-of
︎︎︎ visual id.
︎︎︎ collab doritos and havaianas
︎︎︎ the contribution of some Brazilians who have become memes on the internet
/// Cannes Lions 2021 | silver | outdoor
/// Cannes Lions 2021 | silver | outdoor
/// Cannes Lions 2021 | shortlist | film
/// Cannes Lions 2021 | shortlist | industry craft
/// D&AD 2021 | yellow pencil | branding/campaign branding
/// D&AD 2021 | wood pencil | art direction
/// One Show 2021 | merit | illustration
/// Andy Awards 2021 | shortlist
/// El Ojo 2021 | gold | outdoor
/// El Ojo 2021 | bronze | film
/// El Ojo 2021 | bronze | graphic production
/// Clube de Criação de São Paulo 2021 | gold | art direction
/// Clube de Criação de São Paulo 2021 | silver | art direction
/// Clube de Criação de São Paulo 2021 | silver | design
/// Clube de Criação de São Paulo 2021 | silver | integrated
/// Clube de Criação de São Paulo 2021 | bronze | campaign
/// Clube de Criação de São Paulo 2021 | bronze | film
/// Clube de Criação de São Paulo 2021 | bronze | illustration
/// Clube de Criação de São Paulo 2021 | in-book | illustration
/// Clube de Criação de São Paulo 2021 | in-book | film
/// Clube de Criação de São Paulo 2021 | 10x shortlist
/// Effie Awards 2021 | brand experience
/// Effie Awards 2021 | food
/// The Caples Awards 2021 | gold | design/art direction
/// The Caples Awards 2021 | silver | traditional media
/// YouTube Works | finalis | brand building
/// Meio e Mensagem | fourth best Brazilian campaign of the year - 2020
/// Luerzer´s Archive Magazine | vol 05+06 - 2020