In a Portuguese-speaking country, we produced and aired an entire campaign in Japanese.
Well, yeah, because the new Doritos Wasabi is inexplicably delicious anyway.
Our films and posters were a love letter to the best of Japan pop culture and TV. To make sure that
we got the tone right, we had nikkei co-directors and actors and also native-japanese voice artists,
translators and consultants. People in Brazil loved it so much that Doritos Wasabi, once a limited
special edition, became part of the brand’s permanent portfolio.
Well, yeah, because the new Doritos Wasabi is inexplicably delicious anyway.
Our films and posters were a love letter to the best of Japan pop culture and TV. To make sure that
we got the tone right, we had nikkei co-directors and actors and also native-japanese voice artists,
translators and consultants. People in Brazil loved it so much that Doritos Wasabi, once a limited
special edition, became part of the brand’s permanent portfolio.
︎︎︎ 2020
/// my role
concept, art direction, design, illustration
-
/// my role
concept, art direction, design, illustration
-
︎︎︎ film
︎︎︎case campaign
︎︎︎ jingle
︎︎︎ making-of
︎︎︎ visual id.
︎︎︎ collab doritos and havaianas
︎︎︎ the contribution of some Brazilians who have become memes on the internet
