To launch the new Doritos Buffalo Wings in Brazil, we had to come up with a clever way to generate
buzz around the flavor. Because here, nobody knows what the **** is Buffalo Wings.
So we invited Supla - a Brazilian punk rocker and TikTok celebrity who famously talks mixing
Portuguese and English words - to introduce the new Doritos. The Doritos with an accent.
buzz around the flavor. Because here, nobody knows what the **** is Buffalo Wings.
So we invited Supla - a Brazilian punk rocker and TikTok celebrity who famously talks mixing
Portuguese and English words - to introduce the new Doritos. The Doritos with an accent.
︎︎︎ 2021
/// my role
concept, art direction, design, illustration
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/// my role
concept, art direction, design, illustration
-
︎︎︎ visual id.