CORONA - FISHERMAN STORYTELLERS

^{^{Corona presents: Fishermen Storyletters

Legends that became a source of income for local fishermen.

We turned seaside tales into a new form of livelihood: story-based tourism.}}

^{︎︎︎ 2025}

^{/// my role}
^{art direction, design}

^{︎︎︎ launch film}

^{︎︎︎ case study - design}

^{︎︎︎ design system}

^{︎︎︎ we turned the Corona icon into a universal symbol of stories that travel across oceans:
a bottle with a letter inside, carrying tales wherever the tides may take them.}

^{︎︎︎ the typography, icons and applications follow the irregular lines of the wood and handcrafted materials.}

^{︎︎︎ visual ID}

^{︎︎︎ We created a book that brings together legends and incorporates elements
of fishing as an essential part of the experience and understanding of the stories}