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Glass-bottled Coca-Cola has a special taste — unlike any other. No one can quite
explain why, and maybe that’s the magic. To celebrate this mystery,
we’re opening the floor: what’s your theory? Join an endless stream of ideas
with no right answers — just the undeniable truth that nothing tastes quite like it.


︎︎︎ 2024



/// my role
concept, art direction, design







︎︎︎ film























︎︎︎ People participated in the campaign and sent us
their theories which became headlines on billboards.














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