Glass-bottled Coca-Cola has a special taste — unlike any other. No one can quite
explain why, and maybe that’s the magic. To celebrate this mystery,
we’re opening the floor: what’s your theory? Join an endless stream of ideas
with no right answers — just the undeniable truth that nothing tastes quite like it.
explain why, and maybe that’s the magic. To celebrate this mystery,
we’re opening the floor: what’s your theory? Join an endless stream of ideas
with no right answers — just the undeniable truth that nothing tastes quite like it.
︎︎︎ 2024
/// my role
concept, art direction, design
/// my role
concept, art direction, design

︎︎︎ film














︎︎︎ People participated in the campaign and sent us
their theories which became headlines on billboards.








