COCA COLA - CREATIONS — lucas andrade

^{Taste the transformation: the new Coca-Cola® Move has arrived.

A tribute to Gen Zers and their constant change, starring an icon

of that generation, Grammy-winning and synonymous with transformation: Rosalía.}

-

^{This is a branding/product innovation/launch campaign project,

co-created in direct partnership with the artist -

from the concept to craft, from the flavor itself to a brand new hit single (LLYLM).}

^{︎︎︎ 2023}

^{/// my role}
^{concept, art direction, design, illustration, UX and UI

-}

^{︎︎︎ case study}

^{︎︎︎ music video}

^{︎︎︎

Move® combines the classic Coca-Cola taste with bold and

delicate flavors, celebrating the different faces of transformation.

This concept is reflected throughout the campaign,
including

this music video where Rosalia discovers different versions of herself.}

^{"Llevo coco con canela

Perfumada, escapemos si es que quieres

Vengo en moto, soy una mami

Y si hay un día, hoy es ese día

Para ser y cambiar, o no ser y disfrazar

Your angel, you're my vamp tonight

(...)"}

^{👀
(don´t tell anyone, but she put the product´s ingredients in the lyrics of LLYLM)}

^{︎︎︎ making of}

^{︎︎︎
In the Metaversions experience,

the audience is invited to unlock

different versions of themselves too.
   Through a fun and sensory-stimulating

interactive quiz, you can unearth

a digital avatar that reflects

your personality.}

   ^{check it out
︎︎︎}

   ^{http://cokeurl.com/metaversions}

^{The visual identity incorporates Rosalía’s handwriting, infusing each execution with a personal touch from the artist.}

^{/// Clio Music Awards 2024 | bronze | brand entertainment & content}

^{/// Webbys 2023 | gold | music video}

^{/// ADC Awards - The One Club For Creativity | craft | shortlist}

^{/// ADC Awards - The One Club For Creativity | short video | shortlist}

^{/// Berlin Commercial Festival | craft | editing}

^{/// Berlin Commercial Festival | branded content}