︎  work
awards                            about

   
Naldo Benny is famously known in Brazil for telling unbelievable stories
and claiming surreal celebrity friendships.
Over the years, he became a symbol of “questionable truths”.
But on April Fool’s Day, Burger King decided to believe him.
At least when it comes to friendship.
So Burger King launched Fake Friends With Benefits,
a promotion that gave people the perfect excuse to become a little more like Naldo.
Because if Naldo is friends with everyone, everyone can be friends with him too.


︎︎︎ 2026



/// my role
concept, art direction, design




︎︎︎ case study









︎︎︎ design ID

















___________________
+55 14 99745.2745  ///  contatoolucas@gmail.com                                       ///