Naldo Benny is famously known in Brazil for telling unbelievable stories
and claiming surreal celebrity friendships.
Over the years, he became a symbol of “questionable truths”.
But on April Fool’s Day, Burger King decided to believe him.
At least when it comes to friendship.
So Burger King launched Fake Friends With Benefits,
a promotion that gave people the perfect excuse to become a little more like Naldo.
Because if Naldo is friends with everyone, everyone can be friends with him too.
and claiming surreal celebrity friendships.
Over the years, he became a symbol of “questionable truths”.
But on April Fool’s Day, Burger King decided to believe him.
At least when it comes to friendship.
So Burger King launched Fake Friends With Benefits,
a promotion that gave people the perfect excuse to become a little more like Naldo.
Because if Naldo is friends with everyone, everyone can be friends with him too.
︎︎︎ 2026
/// my role
concept, art direction, design
/// my role
concept, art direction, design
︎︎︎ case study
︎︎︎ design ID