“Tá Liberado Acreditar” (“Let Yourself Believe”)
is rooted in a historical truth about Brazilian football:
every time the odds said Brazil wouldn’t make it, Brazil proved everyone wrong.
This is the second film of Brahma’s World Cup campaign.
A film about Brazil’s history in the World Cup, but also about the fan’s memory.
About how every moment on the pitch becomes part of Brazilian culture itself.
No logic. No statistics. Just faith, memories, and an ice-cold beer.
every time the odds said Brazil wouldn’t make it, Brazil proved everyone wrong.
This is the second film of Brahma’s World Cup campaign.
A film about Brazil’s history in the World Cup, but also about the fan’s memory.
About how every moment on the pitch becomes part of Brazilian culture itself.
No logic. No statistics. Just faith, memories, and an ice-cold beer.
︎︎︎ 2025
/// my role
concept, art direction
/// my role
concept, art direction
︎︎︎ film
