Picture this: it’s Wednesday night, you just got home from work, and your team is about to play.
You turn on the TV, order a few beers, and wait for the delivery.
Ding dong, it’s here! But just as you run to grab it… of course, your team scores and you missed the goal.
Brahma stepped in at that exact moment, turning a real fan frustration into a business opportunity.
By crossing delivery data with live match data, we built an automated system that
paid fans back whenever a beer delivery made them miss their team’s goal.
You turn on the TV, order a few beers, and wait for the delivery.
Ding dong, it’s here! But just as you run to grab it… of course, your team scores and you missed the goal.
Brahma stepped in at that exact moment, turning a real fan frustration into a business opportunity.
By crossing delivery data with live match data, we built an automated system that
paid fans back whenever a beer delivery made them miss their team’s goal.
︎︎︎ 2026
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/// my role
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︎︎︎ case study
