“Tá Liberado Acreditar” (EN: Let Yourself Believe) is rooted in a historical truth about Brazilian soccer:
every time the data said we couldn’t do it, Brazil went out there and did it anyway.
The concept gives fans back their emotional license to believe in the national team.
No logic, no statistics, just faith, memory, and an ice-cold beer.
every time the data said we couldn’t do it, Brazil went out there and did it anyway.
The concept gives fans back their emotional license to believe in the national team.
No logic, no statistics, just faith, memory, and an ice-cold beer.
︎︎︎ 2025
/// my role
concept, art direction, design
/// my role
concept, art direction, design
︎︎︎ launch film
︎︎︎ design ID
In Brazil, Brahma is known as the country’s Nº 1 beer.
And for many years, that positioning came to life through a simple and powerful symbol:
the hand making the Nº 1 gesture, a trademark of the brand’s communication.
And for many years, that positioning came to life through a simple and powerful symbol:
the hand making the Nº 1 gesture, a trademark of the brand’s communication.
To show that it truly believes in the Brazilian National Team, Brahma gives up its own iconic symbol
and transforms it into the crossed-fingers gesture (a universal sign of faith, hope, and support)
turning it into the icon of its World Cup campaign.
Work in progress More updates will be added soon.